Website Planning: Why Strategy Beats Design Every Time

What to Do First Before Designing Your Business Website

I see it all the time. People are excited about their business. They set out to hire a web designer. They share their vision for their website and excitedly wait for the big reveal.

Then, disaster strikes. “You got it all wrong.” they say.

Design dollars are wasted. Revisions begin. Everyone scratches their heads and wonders where it all went wrong. And before you know it what should have been a simple project becomes a nightmare.

This doesn’t have to happen to you.

Without a map, it’s easy to get lost in unfamiliar territory. The same is true of website development. Before you begin you really need to have a solid plan in place.

That’s the real difference between working with a full-service marketing firm or a solo website developer. A marketing firm can help you do the proper due diligence and analysis needed to make sure the website designed for you truly meets your business needs.

Much of the design process breaks down to a few simple steps:


Who do you serve? Defining your ideal client is one of the most important steps before building a website. The more specific you are about who your ideal client is, the better you’ll be able tospeak to their needs when they visit your site.

Here are some questions to ask yourself while doing an ideal client analysis:

  • Who do you have a passion for serving?
  • What are their biggest pains?
  • Are they men or women?
  • What level at they in their business or situation: newbies, established, or experts?
  • What are their values?
  • What are their biggest goals?
  • What is their personality?

This clarity helps you laser-focus your messaging to speak directly to their needs.

Everyone has the same basic human needs. Knowing and understanding the pains of your target market is critical. Tell them how you will help them overcome their challenges or how your products will alleviate their concerns.

Having credibility is also important. Most prospects haven’t heard about you upon their first encounter with your website. So it’s your job to build trust that you have knowledge and experience and proven results.

Credibility comes through testimonials, media clippings,blog articles and sharing results you have achieved with clients. Showcasing the education, training and credentials you achieved also shows prospects you have expertise in what you do.


Another critical part of the web design and development process is being clear on the website’s function. The layout for your website will vary greatly depending on your business goals.

  • What is the goal of your website?
  • Will it be an online store?
  • Do you want to build a list and online community?
  • Will it serve as a free information site where you gain revenues on advertising and affiliate sales?
  • Are you selling services?
  • Is your website an online brochure?

Once armed with this clarity, your designer will know if you need a landing page, chat tool, email list management software, online booking tool, or other special features in order to support your vision.

Knowing the path you want visitors to go and take the desired action helps your designer put the right elements in place to accomplish that.


If you have ever gone shopping in a store with a friend you have probably experienced that we all have very different tastes. The same is true when you design a website.

Even though you have described what you envision, the web designer may have something entirely different in mind. The goal for both of you is to create a visual brand that is appealing to your target market. It needs to immediately say to them they are in the right place.

Before sending your designer a bunch of colour swatches and other websites you want your site to look like, the better approach is to create a brand standards guide first that encompasses the colours, fonts and style of your overall business brand. This process should be done at the time of designing your logo since your logo functions as the base point of your brand.

The key is to remember you are designing your website for a target audience in relation to your business, not for you personally. Yes, for many entrepreneurs, your personality is directly infused into your brand but it is possible the look and feel could be quite different from your personal taste. It all depends on who you are trying to attract to your business.

In saying that, it doesn’t hurt to still send your designer sample websites that you like and be specific about what exactly you like about them. That kind of feedback is very valuable especially with the layout and overall messaging of the site.


It’s easy to think when you start out doing it yourself is a better way to save money.

But how much is your time worth? How much do you know about copywriting or effective marketing strategy or design?

How much more revenue could you create if you focused on business building and outsourced your web design and marketing?

Finally, you can’t put a value on the insights and expertise that a marketing team brings to the table. It’s well worth investing in a polished website that converts clients.

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Have you been having difficulty paying out your debts? Should you get a hold of some funds immediately, while not having to leap via plenty of hoops? In that case, you might like to consider taking out a payday advance. Well before doing this although, see the ideas in the following paragraphs.

Understand the costs you will certainly be accountable for. You should buy your cash and go, but you should know what you must pay afterwards. Be sure you desire that the organization provide you with a published charge timetable before you take out that loan. Get this as a way ahead of obtaining a personal loan so you’re not surprised by a great deal of costs later.

Know what it really is you will need to shell out. Whilst the cash could be wonderful at hand, staying away from dealing with the fees may result in a significant stress. Ensure that you request a composed affirmation of your respective service fees. Before getting the financing, ensure you understand what you must shell out.

Consider fraud companies when thinking about receiving pay day loans. There are a few unscrupulous individuals who create as paycheck loan companies, but are just making a simple buck. Be careful and investigate. Examine the site to the Better Company Bureau to ascertain if they’re detailed.

Many payday loan loan companies will market that they will not refuse the application due to your credit history. Frequently, this is appropriate. However, make sure to investigate the level of interest, these are asking you. The rates may vary as outlined by your credit history. If your credit score is poor, prepare yourself for a higher interest.

Should you need to get yourself a payday advance, open up a whole new banking account with a banking institution you don’t generally use. Check with your budget for temporary investigations, and utilize this account to obtain your cash advance. Whenever your financial loan arrives expected, deposit the amount, you should pay off the loan into your new banking accounts. This safeguards your regular income just in case you can’t spend the money for loan back by the due date.

Look at shopping online for any payday loan, should you have to take one out. There are various internet sites that supply them. If you want one, you are currently limited on money, so just why squander gas driving all around searching for the one that is open? You do have the option for doing it all through your workplace.

For those who have any valuable items, you might want to take into account consuming all of them with you to definitely a pay day loan service provider. At times, payday advance suppliers allows you to protect a pay day loan towards an important object, for instance a bit of okay precious jewelry. A protected cash advance will most likely have a reduced interest rate, than an unprotected payday advance.

If you have any beneficial items, you might want to look at getting them you to definitely a cash advance company. Occasionally, cash advance service providers will allow you to protect a cash advance in opposition to an invaluable item, for instance a piece of okay jewelry. A attached payday advance will normally have got a reduce interest rate, than an unsecured payday advance.

If you are having problems paying back a cash loan financial loan, go to the organization that you lent the amount of money and then try to make a deal an extension. It might be tempting to publish a check, looking to beat it on the lender with your up coming income, but remember that you will not only be billed additional fascination on the original loan, but fees for not enough financial institution money can also add up rapidly, putting you less than more monetary anxiety.

Know the legislation. Visualize you are taking out a cash advance being repaid with from your after that spend time period. Unless you pay the financial loan again by the due date, the lender are able to use how the check you applied as guarantee whether you will find the profit your money or perhaps not. Outside your bounced examine fees, you will find states in which the loan provider can assert 3 x the volume of your unique check out.

Tend not to get yourself a bank loan for almost any over within your budget to pay back on the up coming pay out time period. This is a great thought to enable you to pay out the loan way back in full. You may not desire to spend in installments because the attention is very high that this could make you are obligated to pay much more than you loaned.

As you now now, online payday loans can provide you with some quick money relatively effortlessly. Before taking out financing, ensure you know what you really are getting yourself into. Excessive use of payday cash loans can bring about a destructive economic crisis.

Questions About Quadcopters You Must Know the Answers To

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Where To Alpha with Cameras and More

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Finding Parallels Between Cameras and Life

Generally speaking, there are a amount of allowances that humans will get from advance on aerial drones for absolute acreage and the allowances even cover the affluence of accepting the appropriate admeasurement in the a lot of acceptable way possible. The accepted purpose of aerial drones for absolute acreage is advised in a way that they will be able to accord and appearance abeyant buyers the absolute appearance of the house, and in a added ambrosial angle.

News For This Month: Services

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